Event branding

The challenge

To generate interest in an event launching a new report about the next big idea in public services: Participative Public Services.

What we did

Demos are a think-tank working with governments and policy-makers alike to make the opinions of the public heard and so instigate change. The Participative Public Services report was one of many ideas published by Demos and was launched at a dedicated event.

Our branding for the event was a bright and positive type-based solution rolled out to delegate information packs, banners, posters and on-screen graphics – topped off with a wax-sealed manifesto. The branding also featured prominently in the email invite which explained the value of the report to recipients.

“We needed to create a credible and positive brand for the event – one that would get the right people there on the day. I took having to stand at the back due to a lack of seats, as a fairly good indication that the creative did its job!” said Partner, Alistair Kelly.

The results

Plenty of bums on seats (well, all the seats actually), plenty of healthy debate and some great feedback. Not much more to ask for is there?

Read on...

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