1 September 2011

Designing Annual Reports for the digital age

The popularity of digital media is transforming communications, and that includes one of the staples of print design – the Annual Report.

This involves a change of mindset for some corporate comms managers. They’re used to thinking new Annual Report equals exclusive printed document equals expensive specialist design agency. But it doesn’t have to be so.

“An Annual Report should be a digest of a company, “ says Consider Creative Director Ian Boardman. “It tells people who the company is, how they look and how they talk. Once the creative principles are established, they can be expressed through any medium. The point is to keep it all consistent.”

Our designs for Robert Walters

We have created Annual Reports for international recruitment agency Robert Walters over the last two years. One thing we did was to produce a three-minute video of the Chief Exec himself addressing company staff. At the same time, we designed an immaculate print document which made use of industry standard blacklining software to track each and every amend. See the results

Upcoming work for ActionAid

ActionAid is one of our favourite charities. We’re presently creating the Annual Review for this international development agency and, between ourselves, we’re really excited by the work. Discover more about ActionAid