10 July 2011
What we learned from a very special charity convention
We’re doing so much work for charities that, naturally, we’re hungry for more knowledge about this sector.
That’s one reason why we went to the IoF’s convention this year. Another was that one of our clients, British Red Cross, was doing us the honour of showcasing our work.
A day of discovery
We went to the event and learned just as much talking to people on the floor as we did attending the presentations.
“It was a real privilege for us to immerse ourselves in the ideas and insights that were being floated that day,” says Consider Creative Director Ian Boardman. “I was particularly interested in Richard Radcliffe’s top ten tips on legacy giving – particularly his thought that maybe the word ‘legacy’ itself was a bit of an issue. It was also lovely to chat to so many of our clients – such as Fiona from Scope and Danielle from Merlin.”
Consider’s Digital Director Ben Leeves also attended. He was fascinated by what he learned about the increasing use of mobile to raise funds. “The mobile phone is the most personal thing people have. If you get inside that, the sky is the limit – from mobile donating to SMS campaigns.”
What Ben learned at IoF
- There are more mobile devices in the UK than TVs and computers combined.
- 90% of people aged between 16 and 65 own a mobile (and 18.3 million of these access the web on their mobiles).
- Google is predicting that 50% of search traffic will come from mobile phones in the next few years.
- More people access Facebook through their mobiles than on a PC (that’s a whopping 7.9 million mobile users).
- But only 16% of charities have mobile-ready websites.
What do you think?
If you attended the IoF National Convention, then don’t be shy. What insights did you get out of it? Let us know on our Facebook page
A big thank you
Jonathan Jacques is the Direct Marketing Manager (Legacies) from British Red Cross. This is the man who was so eager to share our work with his peers at IoF. We are not worthy, Jonathan!