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4 March 2010

Consider Poster: So, how did we do that?

As some of you are probably aware, we printed a limited run of posters early this year to show the extent of what we do here at Consider. It's been quite a response so far with reactions ranging from, "It's up on my wall right now", to "I didn't know you guys did that sort of thing?"

We've also heard from a few of you intrigued by the poster reveal who dropped us a line to ask, "How did you do that, then?" Contrary to popular opinion, it wasn't all done in Photoshop (although it would probably have been a LOT easier...) – we sent Dean, our photographer, up a precarious tower while Alistair and Inigo arranged a small selection of work beneath.

So, for those of you whose curiosity got the better of them, here's a few pics of the shoot. Enjoy...

 

Consider Poster Photoshoot

Alistair arranging work to be shot. Note lack of shoes, now THAT'S being careful…

 

Consider Poster Photoshoot

Consider's very own Hong Kong plastic cat, ready for its close-up.

 

Consider Poster Photoshoot

Dean setting up. Fairly high up.

 

Consider Poster Photoshoot

Dean getting in place to shoot on hastily improvised platform.

 

Consider Poster Photoshoot

Alistair checking the results of Dean's highwire act on Terra Firma.

 

Consider Poster

The finished image in place. Drop us a line for a closer peek…

"We wanted to take a new approach to the direct mail that targets former donors and Consider’s solution ensured this happened. Although it’s a recent project, we’ve immediately had an uptake in donations from these mailers."

Danielle Atkinson,
Marketing Executive/Project Manager,
British Red Cross