Press advertisements and direct mail

The challenge

To protect essential revenue needed for the charity's healthcare work by stopping attrition among regular givers.

What we did

Merlin specialise in healthcare – saving lives in times of crisis. We were briefed to create a leaflet around the message, 'When people need our help …we need yours'. The leaflet features genuine stories of real people with their quotes detailing how Merlin has helped change their lives. These real-life case studies give more weight to the ask and provide a true example of where the money goes.

Following on from this work we developed a series of press ads for the charity to help raise donations and provide a clear idea of what they can buy.

What did the client think?

"I've worked with Consider for a number of years, and it's great to have them bringing their design expertise and experience to Merlin. Already we're seeing the benefits of working with them, and the results speak for themselves. Thank you!" Danielle Atkinson, Individual Giving Manager, Merlin.

Read on...

Have a more detailed read about Merlin’s healthcare mission.
If you fancy helping Merlin, why not help raise money by challenging yourself.