Our work

Alzheimer's Research UK

Fundraising pack 2016

The Challenge

Community fundraising is a great way to engage younger audiences, volunteers and corporate partners. Alzheimer’s Research UK was looking for a vibrant and exciting new pack for DIY fundraising – aimed at both new and existing supporters, and tailored to community and corporate audiences. Our creative had to have warmth and vitality – bringing together previously disparate materials to create consistency, unity and focus.

The Solution

We produced a pack that was motivational, inspiring and fizzing with energy. Bold, colourful design and concise, punchy copy enthused active and passive audiences to get out and fundraise. We also found a cost-effective way to customise the pack for corporate and community audiences – tailoring the content for each and including a poster of fundraising ideas for businesses to display in the workplace. We put the supporter at the very heart of our solution from the start – letting them know how grateful we are for their support and showing just how simple and enjoyable fundraising is.

The results

The end result was just what was need, bright, bold and exciting. The community fundraising team were very proud to it send out.