On- and offline event collateral

The challenge

To raise awareness of the first 10 Years Younger Live event, drive enquiries and ticket sales.

What we did

With a bit of creative sparkle, we enticed people to experience the hit Channel 4 make-over show live at Earls Court, London. Online advertising consisted of 15 second animations featuring the show’s presenter, Myleen Klass and panel of experts, accompanied by quotes from each.

We produced banners, skyscrapers, leaderboards, MPUs, bellybands and small traffic drivers for a variety websites including the Daily Mail’s Femail, OK Magazine, View London and UKhairdressers.com. We also worked on branded landing pages and ticket promotion emails for ViewLondon.

All ads clicked through to the 10 Years Younger Live website, where visitors could book their tickets for the show. The campaign ran in the lead up to the event which opened in early July 2009. We also created the graphics, signage and displays for the event itself with (surprise, surprise) the bar area proving a particular hit.

“This was a particularly exciting project especially as it's such a big hit in the UK (and in my house) and it was the first time the show had been taken to a live format,” said Partner, Ben Leeves.

The results

After some great client feedback, it looks like the show will run further afield than London with rumour that it will be taken to Manchester in 2010.

Further reading

Have a peek at some more photos from the event.
Read a little more about the TV show here.