By Joe Nicholson
Right now, you’re probably searching for ways to make your campaigns more diverse. But true inclusion is way more than a tick box exercise – and the story you’re about to read proves just how powerful authentic representation can be.
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By Amy Nield
Offline legacy events are a pillar of charities’ acquisition and stewardship activity. But with many potential pledgers now facing an indeterminate time locked indoors, physical events may now be off the table.
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By Ben Brill
In case you haven’t noticed, the world’s turned upside down. Across the membership sector, the ‘new normal’ is forcing many organisations to face up to a precarious new reality – and arts and heritage organisations have been among the hardest hit.
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By David Richardson
If you work for a membership organisation, you’ll probably already understand that there’s more to life than transactional relationships. Across the sector, there’s been more than enough evidence to suggest that people are looking for more from their membership than special offers, incentives or a few letters after their name.
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