As seen on TV: Ian and Ben quit smoking.
Neither really had quitting smoking in mind when a friend called from one of London's rather large and posh advertising agencies, but, at the very least, figured it would be a wise move to quit together and have a laugh filming themselves doing it.
However, Ben Leeves and Ian Boardman's successful attempt at knocking smoking on the head is at present being broadcast to the Britsh nation. Furthermore, not content with invading the living rooms of millions, they can also be heard on radio, seen online and in your local Boots - just in case you might miss an advert...
The first couple of weeks saw a few difficult moments in the studio; death threats, dagger stares and dark rumblings - and that was just between them - there's a lot to be said for anger management. But through it all, the cameras went everywhere; to the pub, on the Tube, out for lunch, to weddings - you name it.
Now you can laugh at their expense anytime you like!
Now, under normal circumstances, this sort of news wouldn't merit much more than self-congratulatory pat on the back and something to mention down the pub.