Clever digital developments that you need to know aboutBy Dan Duffy
Over the past year, Consider have been stepping up our digital game – and that’s great news for the education sector.
We’ve got email comms down to a fine art – nailing down best practice processes and CRM, and turning out KPI-smashing campaigns for a host of clients.
And by getting the simple things right – snappy copy, eye-catching animations and clear CTAs – we’ve proved you can deliver outstanding results.
A recent campaign for accountancy body ACCA surpassed even our high expectations, with a unique open rate touching 50%.
But that’s only one piece in the puzzle.
The future is 360
In 2019, we’ve started exploring ways we can use affordable tech to take our clients’ storytelling to the next level.
We’re about to launch our first immersive 360 video for one of our charity clients.
It’s such an exciting technology – and we think there are so many possibilities for the education sector.
From offering donors the chance to experience virtual lab tours, to giving prospective students the chance to explore campus facilities – and even accommodation – it’s a powerful way to engage your audiences in a different way.
We’re looking for forward-thinking institutions to work with on this exciting tech; if you’re interested, please get in touch.
Let’s make it personal
This year’s also seen the launch of Social Pops, a unique personalised video product, that lets you easily create branded, personalised videos to celebrate special milestones, for your students to share on social media at every stage of their journey from admission through to graduation.
It’s a great way for you to share these special moments with your students – and to benefit from the organic reach their social media channels offer.
We’ve already started integrating Social Pops into our charity clients’ stewardship journeys, with brilliant results, smashing benchmarks for open and click through rates.
Get your digital strategy right, and you can build an unbreakable connection with your audiences. Get in touch today and we’ll help you make it happen.