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Consider celebrates 15 years of creative excellence

Alistair Kelly By Alistair Kelly

We can’t quite believe all we’ve achieved in a decade and a half – and nothing would have been possible without you, our wonderful clients. So, while we all catch our breath, I thought we’d treat you to some of our highlights. Let’s cast our minds back to 2003…

Picture it: the first camera phone was unveiled, Beyoncé’s Crazy in Love electrified the airwaves, and Concorde made its final flight.

Meanwhile, in a flat in Thornton Heath, something rather special was taking off…

Four of us – Ben, Ian, Phil and I – met working at a large corporate agency. Buzzing with youth and a healthy measure of talent apiece, we were drawn together by a shared feeling that we could do more for our clients. A belief that we could offer our creativity to organisations with a bigger purpose – and help them, in their own way, change the world.

We had diverse skills – from print design to planning, digital to branding – which we thought would be a recipe for success. So we took a stomach-dropping leap of faith: we started our own agency, setting up shop in the auspicious surroundings of Ben’s flat.

Ben’s flat couldn’t be more different from today’s bustling Old Street studio – except Phil somehow hasn’t aged…

And the name? Well, Ben’s to thank for that – he captured our aims to dream bigger, ask better questions of our clients, and work with clients who consider how they can make the world a better place.

No story is complete without those moments of serendipity that change history. In our case, it was a chance meeting Ian had on a beach in Costa Rica…

Amidst the laid-back sun-seekers, Ian bumped into another Brit. Gregarious as ever, he got talking – and it turned out this new friend was a fundraiser at the British Red Cross. Over a drink or two, they discovered a shared passion for the charity sector, and big dreams of changing the world. Fast forward back to chilly London, and British Red Cross became one of our first charity clients – we’ve been helping them inspire their supporters ever since.

A lot’s changed since those early days. We’ve grown into charity specialists, joining forces with causes as diverse as the Motor Neurone Disease Association, Plan International UK and Terrence Higgins Trust to surprise and inspire their supporters.

We’ve worked on so much, from standout direct marketing to clever digital solutions, gripping storytelling to eye-catching events. We can honestly say working with every charity has been an honour.

It’s been equally exhilarating to establish ourselves as experts in the education sector. Working with clients as diverse as London School of Economics and Imperial College London to the Institute of Leadership and Management, we’ve loved launching recruitment campaigns and distilling complex identities into compelling brands.

Of course, we’ve always been open to the unexpected, like when a twist of fate brought us to opening an office in Hamburg in 2005. Proof that our creative ambitions are most definitely international, we ended up rebranding a shipping company which is still thriving today. That job sits among our more unusual briefs, such as our event branding for 10 Years Younger Live, or our international website for Pacojet, the creators of a revolutionary appliance in Michelin-starred kitchens worldwide. All good fun.

But no matter what we’ve worked on, Consider’s always been about teamwork. We’ve been a strong team since the beginning, but in those early days we were trying to do so much ourselves – and when you can count your people on one hand, it’s just not possible to keep up with your big ideas.

So we grew our team.

And then it grew some more.

Then, bursting at the seams, we moved studios. From Thornton Heath to Putney. From Putney to Shad Thames. And then from Shad Thames to Bermondsey.

We couldn’t let our beloved Chesterfield go when we moved to Bermondsey…

Some frankly brilliant people have joined our ranks over the years, like friend and creative genius Inigo, who’s been upholding our design reputation for a decade. We’ve been genuinely astounded by the quality of the colleagues we’ve had in the last 15 years – we wouldn’t be where we are today without them.

In 2013, we recruited Emma, one of our account managers. With her creative outlook and knack for building warm relationships with clients big and small, Emma became a favourite among our clients, and ushered in a new era of stellar account management.

Soon afterwards, we won an Event Technology Award for our work designing a website for London Business School’s Global Leadership Summit. It was a culmination of our digital work to date – our intricately detailed ‘Pixel City’ harnessed the power of technology to transcend borders and unite delegates from around the globe. Above all, the award was a humbling reminder of the sheer quality of everyone who’s joined the Consider family.

Our team’s pretty brilliant – and the Event Technology Award proved it.

We’ve been recognised for our expertise in charities, too. Ian’s a familiar face at Institute of Fundraising events, sharing our insights into building compelling and innovative legacy programmes, proving that we’re at the top of our game when it comes to the third sector.

And we may not win awards for it – a true injustice, many would say – but did you know Halloween is one of our specialities?

We’ve always been a photogenic bunch.

Speaking of photogenic, we recently welcomed long-time freelancer James to Consider. Under his leadership, the copy team’s continued to grow, placing compelling storytelling and winning words firmly at the centre of our offering.

This year, we were privileged to rebrand The Marshall Institute, LSE’s new and inspirational department, which brings together social entrepreneurs, charities, NGOs and philanthropists and helps them change the world for the better. We rolled up our sleeves and distilled who they were – and created a powerful and memorable visual identity to match. But through this project, something clicked: we understood Consider’s offering in a renewed way.

Our clients, like The Marshall Institute, live and breathe their ambitions to do good in the world. They call on us, and we pour our curiosity, creativity and energy into bringing their stories to life. They inspire us, and we stand by them, because we know that together, we can have a profound impact on the world.

From our first client, insurance firm Dennis Watkins, to our work with some of the most exciting UK charities, education providers and entrepreneurs today, we’ve loved it. We only exist because of them. They believe in us, trusting us to give them creative solutions that astonish, inspire and – most importantly! – deliver results. Results that make the world that bit better.

They’re the heroes of our story.

All things considered, it’s been an absolute blast. Here’s to the next 15 years.

Alistair Kelly

Alistair Kelly

Co-founder & Executive Creative Director

Alistair is one of our co-founders. He has more than two decades of heavyweight agency experience behind him and is a fountain of ideas and creativity, particularly around print and fundraising. Alistair brings the clarity to our creative thinking and you can read his latest insights on our blog.