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Do you really need an app, or simply an improved website?

Ben Leeves By Ben Leeves

With so many organisations being told an app could be the solution to all their needs, it’s important to figure out if an app is really worth investing your budget in. 

There are some incredible apps out there, done well, they can be unbeatable at keeping your customers engaged. They can also lead you to think you need something similar. But the first question I always ask anyone considering creating an app is ‘what would your app do that your website can’t?‘

In this blog E-consultancy delves into the thinking that ‘everyone needs an app’ and prompts some serious questions. In particular it highlights how, if acquisition is your highest priority, making sure your website works well on mobile could provide much better value.

Read more: Are mobile apps bottom of the marketing funnel?

Ben Leeves

Ben Leeves

Co-founder & Senior Partner

One of the co-founders of Consider, Ben is our digital media adventurer. He's always on top of the latest digital advancements in creative and has been behind a fair few of them himself. He’s been one step ahead for the last 20 years. The latest digital insights from Ben are on our blog.