How charities can change their behaviour in the Coronavirus crisis

Amy Nield By Amy Nield

Overnight, coronavirus has changed the behaviours of an entire planet.

And the charities that adapt fastest to these changes are the ones who’ll be best placed to make it through these challenging times.

Consider Strategist Amy Nield’s has been pondering the key behavioural shifts – and examining how charities can change their approach to stay relevant.

Amy Nield

Amy Nield


A pin sharp planner with a passion for people, Amy is a digital strategy expert with a range of big brand experience. She was named one of Campaign’s Faces to Watch in 2017 for her work with Digitas’s LGBT+ network and is fascinated by communities and conversation – we reckon you’ll enjoy chatting with her.