If you’re in education marketing, you won’t want to miss this…By Phil Lindsay
We have an announcement. We’re thrilled to be sponsoring this year’s ContentEd conference. It’s Europe’s only content marketing conference for the education sector, on 14th and 15th June.
And if you’re a marketer for education, this event is unmissable.
In all my years at Consider, I’ve seen how critical a polished content strategy is again and again. It’s vital for attracting your audience, ensure they get the content they actually want and, most importantly, making them love your brand.
You know as well as I do that the education market is getting more competitive by the year. With Brexit, funding pressures and growing international competition, universities, schools and colleges like yours need a cutting-edge content strategy to make sure your brand is visible and your digital presence appealing.
That’s why I’m so excited for ContentEd. It brings together the experts in education content and gives us the chance to revolutionise our notions of how content strategy should look today.
I’m particularly looking forward to hearing from Oxford University’s Georgina Brooke and Birkbeck’s Jane Van de Ban and Marcus Lillington, as they give us the inside track on strategy and customer journey mapping.
Equally exciting is the Royal College of Art’s Octavia Reeve, who promises to illuminate how you can embed content strategy in your own institution – something we can all learn from.
Plus, I’ll be taking notes from Bravery Media’s Joel Goodman, as he gives us his take on content-led design, something we take very seriously here at Consider.
In fact, thinking deeply and differently around our client’s problems is integral to what we do – it’s captured in our very name. We never focus on the visual at the expense of content. Rather, our team of strategists, writers and designers consider your needs from all 360 degrees before we create.
And we love it when your content strategies are robust, because it means we can bring your content to life in ways that are guaranteed to fit your brand and excite your audiences.
The UK’s highest profile universities, colleges and schools have believed in us to do just that for 15 years. From student recruitment campaigns to alumni fundraising, we’ve repaid their trust by supercharging their content – and their brands.
I can’t wait to be at this year’s ContentEd, and I’ll be attending with fellow Consider founder Ben Leeves. We’d love to meet you properly while we’re both there.
So what are you waiting for? Make sure you save the date, and reserve your space today.
Phil LindsayManaging Partner
Phil is one of the co-founders of Consider. He’s got a solid grounding in business and has found his true niche in business strategy. Phil's that rarest of beasts: focused on the big picture all the time, while managing the minutiae of our finances.