My top takeaways from ContentEd Day 1By Ben Leeves
As a proud sponsor of this year’s ContentEd, I was already very excited about attending the event, but, what I have learnt on the first day alone, has surpassed all expectations.
The lineup has been incredible so while I wasn’t able to attend every breakout session, the ones I did go to blew me away - I hope they are as informative for you as they were for me.
Here are the top takeaways that really stood out:
1) Don’t tell the same story as everyone else
Preparing students for their future careers is a standard narrative across university comms and Griffith University’s, Cameron Pegg, reminded us that this doesn’t need to be the case.
Every institution has its own unique story to tell- so tell it!
And for inspiration on how to break the mould, you need look no further than one of the most epic stories around - Lord of the Rings - and draw upon any of these seven plot types to making your university’s story a great one.
2) Find your hero
Whether it’s Frodo, or a little less fictional, there are so many things you can use to headline your content output. A favourite example was based on Cameron’s 7th plot type- ‘ Rebirth’.
Western Sydney University used this plotline to tell the story of one of their alumnae, Deng Adut, who went from refugee to lawyer.
This story was so compelling the video went viral and it even got the attention of the Australian press.
What’s important to remember here though, if you don’t have a Deng in your media bank, is that not every ‘hero’ has to be an individual - it can be anything truly distinctive or unique that you can associate with your school or university.
3) Storytelling to Storyliving
If your students can’t come to visit your campus, then take the campus to them! It may sound a little unorthodox, but with today’s developments in AR and VR it’s all entirely possible.
Michael Green at Texas A&M University shared with us how they built emerging tech into their content strategy for prospective students, in classrooms, and for building brand affinity in the broader world.
When not everyone can be on campus, you need to give them other ways to get an authentic experience. For ATM they knew when people were taken around the campus they were sold on becoming a student, so they needed to recreate this impact on those engaging from afar.
Giphy stickers are also showing “incredible growth”. Four of the top five all-time top gifs for Texas A&M are stickers, and the University noted there were 16m views in May.
Time to get Gif making I say!
Thank you so much to all of the amazing speakers and for imparting all of your wisdom. It was a great day and I can’t wait for tomorrow. Be sure to stay tuned for more round-ups of the event.
Ben LeevesCo-founder & Senior Partner
One of the co-founders of Consider, Ben is our digital media adventurer. He's always on top of the latest digital advancements in creative and has been behind a fair few of them himself. He’s been one step ahead for the last 20 years. The latest digital insights from Ben are on our blog.