Welcome Amy! A pin-sharp planner with a passion for people…
“Everyone has a thing,” says Amy Nield, our brand-new and bright-as-they-come strategist. “Mine has always been people.”
“I just love finding out about people, and learning how they think,” she continues. “And I love people-watching - sitting in the pub, in caffs on busy high streets, just watching the way everyone connects.”
It’s a passion that pointed Amy towards a degree in psychology at UEA and a dissertation on digital identity. And it’s been a driving force in her career ever since.
She spent five years as a planner at digital agency, Digitas, working with consumer tech and banking clients and leading the agency’s Honda account.
“I was such a great brand to work on – such a great heritage,” she adds. “But I also loved just getting to learn about the biker community, and to meet some of the people who are part of it.”
While she was at Digitas, Amy also got involved with Publicis Egalité, the agency’s LGBT+ network. And her work challenging perceptions of LGBT+ issues in the sector led to her being named one of Campaign’s Faces to Watch 2017 – and helped inspire her next career move.
“I realised that this was the stuff I cared about – the stuff I was happy to give up my evenings and weekends for. I decided it was time to make a change, and I took some time out to work out what I wanted to do next.”
She spent five months in Australia, staying in a former nunnery in Melbourne, before returning to London to reacquaint herself with the city’s drag scene and charity shops, and find a job that would let her use strategy experience to make the world a better place.
That’s where Consider came in. And all the early signs suggest it’s a match made in heaven.
“It’s been lovely. Just lovely,” she says. “Everyone’s been so welcoming – there are no egos, just lots of people who genuinely care.”
“I’m looking forward to working with Mind, with our international development charities, and for any charity that’s willing to be brave with digital."
“But I’m also looking forward to finding new ways of engaging people around difficult topics. I really do believe that you can find something interesting in just about anything.”