Strategy informs our creative solutions.

Our strategic method revolves around Empathy. Empathy to a cause, a business issue, anything impacting our audience (or any brief at all). We’re putting our best foot forward and setting our clients up for success by thinking empathetically with them and for them.

Audience Insight

ACCA - Welcome and stewardship journey to membership

Know thy audience

The foundations of an empathetic approach start with getting close to the audience and the issues they’re facing. Our goal is to build a clear picture of WHO, so we can understand the most effective way to communicate with them. We have a number of tools and methods that can be utilised to reach, engage or re-engage key people.


London School of Economics - Brand identity for The Marshall Institute

Hidden in plain sight

It’s not always immediately clear WHAT is required. Your brief may rightly think it’s one thing, but in reality it may be another. Workshopping through the process in collaboration enables us to uncover buried insights and interrogate the situation holistically. So that we can focus on issues that are below the surface.

User journeys

WWF - Animal adoption journey and strategy

We walk in other people's shoes

From who and what to WHEN. By mapping what we want our audience to do, or by understanding what they need we can build an effective blueprint that takes all channels into consideration. Ensuring a seamless and empathetic short, medium or long-term journey that is natural and easy for the user to engage with, never forced.

Our clients

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Have a project in mind? Talk to Ellie today.

Ellie Adamo
Account Director Ellie Adamo
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