Our work

ACCA

ACCA Fellow Value Campaign

The Challenge

For ACCA members, becoming a Fellow is a very proud moment. They’ve not only proven their commitment to the organisation over five years, but they can also now update the four letters after their name to FCCA – a real feather in any finance professional’s cap!

Although ACCA sends out certificates to new Fellows, there’s often a delay between the transition to Fellowship, and recognition by the organisation. ACCA asked us to find a more immediate way of congratulating new Fellows – and provide them with the recognition they deserve.

The Solution

What did we deliver and why?

The brief had asked for a simple, engaging email. But we’d noticed that freshly certified Fellows were already proudly sharing photos of their certificates across their social channels, highlighting their pride – and we used this insight to take the membership experience even further.

Using our Social Pops personalised product, we created a personalised video, embedded in an email from ACCA CEO Helen Brand.

It didn’t just give Fellows a chance to share their achievement with family, friends and their wider network, it made it crystal clear how much their achievement mattered to ACCA.

The Results

From the very first email deployment, new ACCA Fellows have been sharing their videos across their LinkedIn channels in huge waves.

Using the #ACCAFellow hashtag, we’ve seen huge numbers of engagement across the platform. And now we’re looking forward to rolling out the campaign for the remainder of 2020 and into 2021...