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ACCA

ACCA’s Global Learning Providers’ conference email campaign

The Challenge

The Association of Chartered Certified Accountants Global Learning Providers’ Conference has long been a calendar highlight for the body’s international Learning Providers.

But the 2019 event, which took place on 24 and 25 April, was unlike any of its predecessors for one important reason: it took place online.

It made perfect sense - after all, ACCA is the world’s leading body for professional accountants with a strong belief in the power of digital.

But it presented a challenge. How could they make sure the shift to digital brought together more of the world’s finest finance educators than ever before?

ACCA came to Consider for answers – and we were happy to oblige.

The Solution

We devised a four-email campaign, characterised by eye-catching visuals and crystal clear, concise copy, which drove sign-ups by celebrating the convenience of an online conference.

A clean design template made the most of the all-important calls-to-action and gave delegates a chance to digest key themes and highlights of the packed agenda.

Emails were carefully timed to capitalise on interest in the conference and highlighted speakers relevant to the audiences’specified interests.

After the event, we sent out a final email to delegates, reminding them that they could catch up on sessions they’d missed on demand.

The Results

ACCA were targeting a total of 400 live and on-demand attendees.

2,016 educators registered for the event, with 816 streaming the event live - and a total of 1,057 watching live and on-demand - an incredible 164% over target.

What’s more, the event was popular with delegates, with one thanking ACCA for hosting a ‘truly global conference.’ Yet more evidence of the power of digital.