Our work

ACCA

CRM lifecycle comms for membership organisations

The challenge

The Association of Chartered Certified Accountants is a truly international membership organisation, bringing together a global community of over 700,000 finance professionals and students from 179 countries.

ACCA asked us to help them improve their member journeys – particularly at transitional stages of the member lifecycle. And over the past two years, we’ve helped them breathe new life into their member lifecycle email comms.

The solution

In short: punchy copy, technical expertise – and a generous dose of creative spark!

We’ve created effective emails for members at every stage of their ACCA journey – including acquisition, engagement and retention.

We’ve kept members engaged with their community through monthly e-newsletters, helped them keep up-to-date on their PER submissions and CPD.

And, by combining technical knowhow with our keen design eye, we’ve created highly targeted emails using dynamic personalisation and animation, which reinforce the value of their membership and help them throughout their careers.

The result? A suite of distinctive, high-performing comms, which look great across all devices – so ACCA’s members can read them whenever they find time in their busy schedules.