We were asked by ActionAid to create their annual review for a second time, following the success of the previous year. Our brief was to produce an inspiring and informative review to showcase the breadth of the charity’s work over the past year, but also to create a piece that could be used to engage major donors.
Large, bold images accompanied brief, but moving personal stories of how supporter-funded work has transformed the lives of both individuals and communities. In addition short, captivating copy and strong colours made the review a clear and interesting read for a time-poor audience. The review brought to life the vital work of the charity and resulted in a positive and accessible read.