Community fundraising is a great way to engage younger audiences, volunteers and corporate partners. Alzheimer’s Research UK was looking for a vibrant and exciting new pack for DIY fundraising – aimed at both new and existing supporters, and tailored to community and corporate audiences. Our creative had to have warmth and vitality – bringing together previously disparate materials to create consistency, unity and focus.
We produced a pack that was motivational, inspiring and fizzing with energy. Bold, colourful design and concise, punchy copy enthused active and passive audiences to get out and fundraise. We also found a cost-effective way to customise the pack for corporate and community audiences – tailoring the content for each and including a poster of fundraising ideas for businesses to display in the workplace. We put the supporter at the very heart of our solution from the start – letting them know how grateful we are for their support and showing just how simple and enjoyable fundraising is.