How can a charity stand out and be heard during one of its most competitive months? This was the challenge Breast Cancer Care presented to us with their request for a high-impact, fully integrated marketing campaign for Breast Cancer Awareness Month.
To make Breast Cancer Care stand out from the crowd, we devised a multi-channel approach based on the charity’s existing ‘hidden effects’ campaign. With this theme as the backbone, we created a fully integrated on and offline campaign. The microsite acted as a central location to drive traffic towards one hub where Breast Cancer Care could direct their fundraising activity towards, creating a consistent and focussed supporter experience. Accompanying on and offline advertising, social media, outdoor ads and HTML email campaigns delivered a high impact campaign within a short timeframe. By using the client’s own content management system and an established advertising campaign in ‘hidden effects’, we were also able to deliver on their need to stay within a precise budget.
“Thank you guys so much for all your help and work on this…We absolutely love it this end!” Anjali Bewtra, Breast Cancer Care, Digital Fundraising and Campaigns Manager
"Been fab working with you guys again, you've done a great job with the limitations we had and the results have been so much better than last year for us!" Sarah Webb, Breast Cancer Care, Head of Digital & Social Engagement