Our work

Breast Cancer Care

#PassItOn video campaign

Breast Cancer Care is The FA’s official charity partner for 2014-16. Early detection of breast cancer can save lives, and as part of their partnership, The FA has committed to help spread awareness.

The partnership’s #PassItOn campaign urges people across the UK to become breast health champions, and pass on life-saving messages to the women in their lives. It also calls on women to check their breasts so they know what’s normal for them, and be aware of the changes to look for.

Solution

We delivered a 30 second visually engaging video to go out at half time during the England Women’s international football match at Wembley on Sunday 23rd Nov 2014 to promote Know ‘em check ‘em love ‘em. #PassItOn breast awareness message to everyone in the stadium.

https://www.breastcancercare.org.uk/passiton