How do you better engage senior executives from blue-chip companies using a regular thought leadership communication? And manage the campaign independently? These challenges were presented to us by London Business School, whose Executive Education newsletters help ambitious global firms improve the way they do business.
We designed a HTML newsletter template and related responsive website that would allow engaging and informative communications to be emailed containing the client’s own content. The target audience, which included senior board members, regional heads and HR professionals, was considered during every stage of developing the visual themes so that it complemented the content added. To allow the newsletters and website to be updated easily by London Business School, we also developed a supporting content management system that was simple to understand and use.