The annual Global Leadership Summit is London Business School’s flagship event, and a major opportunity for the school to raise its profile. Our challenge was to create a brand campaign that would be “global, social and mobile” - harnessing the power of technology to reach beyond its own community and attract delegates from across the world.
Inspired by the technology theme we created a “Pixel City” - an intricately detailed futuristic metropolis - reminiscent of classic computer games. We applied this imagery across every touch point from the fully responsive microsite and emails, to the signage, video, brochures and an engaging competition on Facebook.
52.36% uplift in mobile interaction with the site
33% increase in traffic from Asia
3.4% of traffic has come through social media channels
85% rated Summit theme and content good to excellent
92% said they would attend again
Over 1,100+ comments about the event on Twitter using the hashtag #2014GLS