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London Business School

Global Leadership Summit 2015 Event Brand

The Challenge

The Summit is London Business School’s flagship event and this year was a particularly special year, as the school celebrates it’s 50th anniversary.

London Business School’s Global Leadership Summit brings together high-profile individuals inviting global discussion on how business leaders should respond to both technological innovation and changing workforce demographics.

First hosted in 2003, the Summit’s importance to the School from a thought leadership, brand, stakeholder engagement and business development perspective has grown year on year. Today, the Summit helps to build international brand awareness, generate quality content, enhance the School’s reputation and facilitate vital connections within the worlds of academia and business

Our challenge was to create a fully integrated event experience and brand. This years’ summit reflects upon what the future might hold for global business, finance and economy. The summit speculates over a range of ‘What if?’ questions, such as: What if everyone lived to 100 years old? and What if the world had no borders?, considering a range of scenarios and the subsequent challenges and opportunities they may bring.

 

The Solution

We created a strong, vibrant and intelligent brand, which reflected the Summit’s theme and content. By keeping the look and feel clean and simple, the event feels corporate, exclusive and relevant to our audience of global c-suite and board level executives.

Using bold typography and a bright colour palette, the event brand is full of dynamism and excitement. The ‘kaleidoscopic’ imagery was used as a subtle way to reflect the nuances of each of the event’s content streams: Strategy and Innovation, Leadership and Management, Economics and Society.

On the day

The Summit brings together high-profile individuals from a range of sectors. To see who will be at The Brewery and who you’ll have the opportunity to network with, visit the who’s attending page for a full list of attendees. 

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