When you sponsor a child through Plan, you’re not just giving money – you’re forming a personal relationship with a child in need. This deep emotional connection wasn’t coming across in their current welcome pack. Our task was to recreate the pack to make new sponsors feel inspired, engaged and connected with their sponsored child.
To create maximum emotional impact we ensured every element worked hard to help sponsors feel closer to their child. The content was rewritten to be more informative and engaging and we designed a fun and interactive wall chart, with stickers, to help make the sponsored child an engaging part of the sponsoring family’s life. The result is a pack that feels like a personal introduction to a real human being.
“This pack has helped us feel that our sponsored child is part of our lives. My kids are always asking about Lucy, and they use the wall chart every day.” Plan UK supporter