Develop the Resource Solutions brand, produce a brochure the team can use to sell Resource Solutions.
Resource Solutions specialise in recruitment outsourcing and are part of global recruitment consultants Robert Walters. After being briefed to update and develop the Resource Solutions brand, we created a simple, confident look based around black and white photography. Bright colours are used to highlight and bring warmth while the images focus on approachable professionals and inspiring architecture (mostly shot in Canary Wharf – nice day, nice people, LOTS of security) – all of which is documented in concise brand guidelines.
On the back of the brand development, we created the new Resource Solutions brochure promoting their key services. Although the imagery is at the centre of the brand, white space is key – simple, yet effective – just the way we like it.
“It’s always exciting to roll out the brand and watch it – the success of the brochure has led us to create many other items for Resource Solutions including event stands, direct mail, Word and PowerPoint templates,” said Partner, Ian Boardman.
The reaction of the Resource Solutions staff has been fantastic, with those in high places being equally in praise. The brand is in the process of being rolled out globally.