How do you encourage actors and theatrical workers to acknowledge the particular mental and emotional strains of working in the industry, and seek the support they need before it is too late? Spotlight, with their Arts & Minds charity partners Stage and Equity, needed a highly visible new brand identity, a website and a means of promoting the new charity and it’s unique support services sensitively.
We developed a clear, clean and sensitive brand identity with a neutral character to avoid patronising or alienating our audience. We rolled out this new brand across multiple touch points including offline advertising and website. Our responsive website allows users to know help is available, find information easily and enable them to confidently reach out for information and support.